Based in New York City
Builder.
Seller.
Operator.
I grew up in a family of builders. My father runs a roofing and construction company. My mother runs a cleaning business. I watched them operate without the tools that could have made their lives easier, and that stuck with me.
Today I work in B2B sales at a commercial real estate financing and AI platform in NYC. I prospect CRE sponsors, brokers, and operators and generate pipeline end to end. Before that I ran the full sales cycle at an AI marketing platform for home service businesses, closing my own deals from day one.
On the side I help my parents with their businesses, MVR Roofing with my father and Esthela's Cleaning Service with my mother. I designed the first versions of their websites, and I still run ops in the background and help with the marketing. I also build software in my spare time because I cannot stop thinking about the problems around me.
I graduated from NYU Stern with a BS in Business.
An AI agent that searches the web for companies matching an ideal customer profile, enriches each one, and files it into a self updating Airtable CRM.
Fires when the Lead Engine files a strong lead. It researches the business deeply, maps pain points, and writes outreach that sounds human. Once the meeting books, it builds the ROI case, a branded deck, and a first demo.
A custom commission and performance dashboard I built for my own SDR work. Tracks meetings set, demos, conversion, and weekly pacing in real time.
Route optimization and scheduling software for service businesses. Built with a Spanish first positioning aimed at the underserved immigrant owned home service market.
A pet care hub with health records, medication tracking, transparent vet pricing, and an AI that actually knows your pet. Pre seed stage with a full pitch deck.
A website and operations system built for Villa Palmeras, a private coastal villa estate in Panama. Bookings, revenue, guests, marketing, and site management in one place.
My mom's residential cleaning company in Hamilton, NJ. As sales and marketing manager I built the original website, set up the CRM, and run the marketing that brings in new clients.
My dad's roofing and construction company in Mercer County, NJ. I help on the marketing and web side so the work he does well actually gets found.
Prospecting CRE sponsors, brokers, and operators to generate demos for a commercial real estate financing and AI platform. Owning pipeline generation end to end through cold outbound, sequencing, and multi-channel outreach. Built internal AI tools to accelerate research and personalization.
Full-cycle sales role targeting home service businesses. Owned the entire sales motion from outbound prospecting through close, including cold calling, discovery, product demos, and contract negotiation. Built outreach frameworks and messaging workflows used by the broader team.
Web design, brand identity, and SEO consulting for small businesses. Started as freelance client work and grew into a standalone agency.
First-generation college graduate. Studied marketing and management while freelancing, building businesses, and supporting family.
Whether it is a sales conversation, a business idea, a digital project, or just a conversation about what we are both building reach out.